Methodology for the manufacturing sector.

A proven methodology to geographically optimize your distributor and dealer network.

The Indicia methodology has been fine tuned for the manufacturing sector. It consists of 17 equally important and complementary steps. The methodology, developed over the past 20 years, has been used in more than 2,500 projects and to the benefits of hundreds of clients in Canada and the United States.

Imagine delivering your products in the right markets using the best distribution channels.

Data Creation

  • Corporate data base extraction
  • Aggregation at the client “ship to” level
  • Clients profiling and industry penetration
  • Sales prediction matrix and maximum sales by industry cluster
  • Available market and geographic allocation
  • Traffic generators and their impact on distributor’s sales
  • Competitive landscape and its impact on distributor’s sales

Business Rules

  • Success factors by distributor type, demographic environment and region

Optimal Solution

  • Distribution network optimization
  • Gap analysis
  • Opportunity ranking

Implementation

  • Identification of optimal dealers and distribution channels
  • Regional market evaluations; opening, closure, development or alternative strategies
  • Target marketing and list of prospects
  • Decision support systems
  • Update and maintenance on data and models
  • Training and support