Methodology for the services sector.

A proven methodology to geographically optimize your store and point of sale network.

The Indicia methodology has been fine tuned for the services sector. It consists of 18 equally important and complementary steps. The methodology, developed over the past 20 years, has been used in more than 2,500 projects and to the benefits of hundreds of clients in Canada and the United States.

Creation of required data

• Market size definition
• Market allocation
• Site characteristics & store clustering
• Customer origin and trade area
• Clients segmentation and market penetration
• Traffic generators and their impact on store sales
• Competitive landscape and its impact on store sales

Business Rules

• Success factors by store cluster, demographic environment and region

Optimal Solution

• Market optimization
• Gap analysis
• Opportunity ranking
• Sales predictive model

Implementation

• Individual site selection reports
• Decision support systems
• Update and maintenance on datasets and models
• Postal optimization
• Target marketing
• Training and support