Product
Indicia Suite
Product
Indicia Suite
Product
Indicia Suite
Unlock the potential of your data and improve the accuracy of your analyses with the Indicia Suite.
The Indicia Suite is a collection of proprietary and third-party software used to transform all kinds of raw data to unlock its full potential. With clean, geolocated, and enriched data, you can finally benefit from concrete and actionable insights.
Unlock the potential of your data and improve the accuracy of your analyses with the Indicia Suite.
The Indicia Suite is a collection of proprietary and third-party software used to transform all kinds of raw data to unlock its full potential. With clean, geolocated, and enriched data, you can finally benefit from concrete and actionable insights.
Unlock the potential of your data and improve the accuracy of your analyses with the Indicia Suite.
The Indicia Suite is a collection of proprietary and third-party software used to transform all kinds of raw data to unlock its full potential. With clean, geolocated, and enriched data, you can finally benefit from concrete and actionable insights.
Why use the Indicia Suite?
Why use the Indicia Suite?
Why use the Indicia Suite?
Addressing the "Garbage in, garbage out" concept
This concept refers to the fact that the quality of the data used is directly reflected in the results obtained. Using incomplete or poorly structured data risks compromising the resulting analyses and decisions.
The process used in the Indicia Suite allows us to minimize these risks by processing your data and making it usable regardless of its initial state.
Maximize the potential of your data
Are you using your customer data to its full potential? Any data containing at least an address could be more useful than you think. Indeed, this simple geographical link often allows you to learn more about a given customer, whether by assigning them to a specific segment or profile that would allow you to optimize your advertising campaigns by targeting only your best prospects.
Addressing the "Garbage in, garbage out" concept
This concept refers to the fact that the quality of the data used is directly reflected in the results obtained. Using incomplete or poorly structured data risks compromising the resulting analyses and decisions.
The process used in the Indicia Suite allows us to minimize these risks by processing your data and making it usable regardless of its initial state.
Maximize the potential of your data
Are you using your customer data to its full potential? Any data containing at least an address could be more useful than you think. Indeed, this simple geographical link often allows you to learn more about a given customer, whether by assigning them to a specific segment or profile that would allow you to optimize your advertising campaigns by targeting only your best prospects.
Addressing the "Garbage in, garbage out" concept
This concept refers to the fact that the quality of the data used is directly reflected in the results obtained. Using incomplete or poorly structured data risks compromising the resulting analyses and decisions.
The process used in the Indicia Suite allows us to minimize these risks by processing your data and making it usable regardless of its initial state.
Maximize the potential of your data
Are you using your customer data to its full potential? Any data containing at least an address could be more useful than you think. Indeed, this simple geographical link often allows you to learn more about a given customer, whether by assigning them to a specific segment or profile that would allow you to optimize your advertising campaigns by targeting only your best prospects.
Main steps
Data hygiene
Obtain ordered, standardized and duplicate-free data with our in-house data processing software.
We standardize text case, accents, symbols, punctuation, and even route prefixes in the case of addresses to maximize the success rate during geocoding and to offer you straighter data, ready to be imported into your CRM.
We also take care to eliminate duplicate data, often caused by human error, by automatically merging similar information entries, which allows us to offer more accurate analysis results.
Geocoding
We use reputable geocoders to associate geographic coordinates (latitude/longitude) with your data, primarily for your customers or branches, provided they have at least an address or postal code. Since these coordinates often form the basis of all subsequent analysis, it is crucial that their accuracy be guaranteed, hence the importance of our data hygiene software used in the previous step.
In the case of customers, associating them with their contact information allows us to identify their neighborhood and thus link them to various customer profiles and socio-demographic variables using our STRATUS segmentation. This enables you to better understand the habits of your best customers and also to find new ones for your targeted advertising with ease.
For businesses, branches and warehouses, using their coordinates details, in addition with their customers', allows us to determine your optimal sales and delivery areas in order to maximize your market coverage while reducing the associated costs.
Data enrichment
As with information added through geocoding, we can also enrich your data with information from the web, adding a new dimension to your analyses.
For example, if your clients are businesses, our robots can search them online and extract relevant information, which is then validated by our research team. In our experience, approximately 71% of businesses have an online presence, which often allows us to find their contact information (phone, website, email), their address (location), and their online presence (social media, ratings, and reviews).
Main steps
Data hygiene
Obtain ordered, standardized and duplicate-free data with our in-house data processing software.
We standardize text case, accents, symbols, punctuation, and even route prefixes in the case of addresses to maximize the success rate during geocoding and to offer you straighter data, ready to be imported into your CRM.
We also take care to eliminate duplicate data, often caused by human error, by automatically merging similar information entries, which allows us to offer more accurate analysis results.
Geocoding
We use reputable geocoders to associate geographic coordinates (latitude/longitude) with your data, primarily for your customers or branches, provided they have at least an address or postal code. Since these coordinates often form the basis of all subsequent analysis, it is crucial that their accuracy be guaranteed, hence the importance of our data hygiene software used in the previous step.
In the case of customers, associating them with their contact information allows us to identify their neighborhood and thus link them to various customer profiles and socio-demographic variables using our STRATUS segmentation. This enables you to better understand the habits of your best customers and also to find new ones for your targeted advertising with ease.
For businesses, branches and warehouses, using their coordinates details, in addition with their customers', allows us to determine your optimal sales and delivery areas in order to maximize your market coverage while reducing the associated costs.
Data enrichment
As with information added through geocoding, we can also enrich your data with information from the web, adding a new dimension to your analyses.
For example, if your clients are businesses, our robots can search them online and extract relevant information, which is then validated by our research team. In our experience, approximately 71% of businesses have an online presence, which often allows us to find their contact information (phone, website, email), their address (location), and their online presence (social media, ratings, and reviews).
Request a demo
Contact an Indicia expert to find out how the Indicia Suite can help you.
Main steps
Data hygiene
Obtain ordered, standardized and duplicate-free data with our in-house data processing software.
We standardize text case, accents, symbols, punctuation, and even route prefixes in the case of addresses to maximize the success rate during geocoding and to offer you straighter data, ready to be imported into your CRM.
We also take care to eliminate duplicate data, often caused by human error, by automatically merging similar information entries, which allows us to offer more accurate analysis results.
Geocoding
We use reputable geocoders to associate geographic coordinates (latitude/longitude) with your data, primarily for your customers or branches, provided they have at least an address or postal code. Since these coordinates often form the basis of all subsequent analysis, it is crucial that their accuracy be guaranteed, hence the importance of our data hygiene software used in the previous step.
In the case of customers, associating them with their contact information allows us to identify their neighborhood and thus link them to various customer profiles and socio-demographic variables using our STRATUS segmentation. This enables you to better understand the habits of your best customers and also to find new ones for your targeted advertising with ease.
For businesses, branches and warehouses, using their coordinates details, in addition with their customers', allows us to determine your optimal sales and delivery areas in order to maximize your market coverage while reducing the associated costs.
Data enrichment
As with information added through geocoding, we can also enrich your data with information from the web, adding a new dimension to your analyses.
For example, if your clients are businesses, our robots can search them online and extract relevant information, which is then validated by our research team. In our experience, approximately 71% of businesses have an online presence, which often allows us to find their contact information (phone, website, email), their address (location), and their online presence (social media, ratings, and reviews).
Request a demo
Contact an Indicia expert to find out how the Indicia Suite can help you.
Request a demo
Contact an Indicia expert to find out how the Indicia Suite can help you.