Industry
Consumer goods
Industry
Consumer goods
Industry
Consumer goods
Our market research, predictive modeling, and custom data lend themselves well to multiple industries and provide you with all the relevant geo-factual information to make informed decisions about your development.
Over the years, we have had the opportunity to collaborate with clients from several specializations such as:
Hygiene and cleaning products
Pharmacy and cosmetics
Furniture and decoration
Clothing and accessories
Miscellaneous items
Our market research, predictive modeling, and custom data lend themselves well to multiple industries and provide you with all the relevant geo-factual information to make informed decisions about your development.
Over the years, we have had the opportunity to collaborate with clients from several specializations such as:
Hygiene and cleaning products
Pharmacy and cosmetics
Furniture and decoration
Clothing and accessories
Miscellaneous items
Our market research, predictive modeling, and custom data lend themselves well to multiple industries and provide you with all the relevant geo-factual information to make informed decisions about your development.
Over the years, we have had the opportunity to collaborate with clients from several specializations such as:
Hygiene and cleaning products
Pharmacy and cosmetics
Furniture and decoration
Clothing and accessories
Miscellaneous items
An intervention adapted to your role
No matter your role in the value chain, we offer tailored services that will address common challenges related to it.
Manufacturing
We help manufacturers of all sizes expand their market reach by targeting the best opportunities and potential resellers for their product deployment.
Distribution
We work with regional and national distributors to optimize their network to better serve their customers and provide their representatives with clear prospects and objectives.
Sales and Service
We help businesses with points of sale or services to locate their locations according to the needs of their customers and the presence of competitors.
Sample data for your project
Here is a non-exhaustive list of data that is often used in the world of consumer goods.
Geography and geocoding
We use a wide range of geographic data for the majority of countries in the world containing administrative, postal and district boundaries to help us accurately map your territories.
Geocoding then allows us to assign precise geographic coordinates to each of your customers based on their postal address, which will help us carry out any subsequent analysis.
Stratus95 Segmentation
We classify your current customers using our in-house Stratus95 segmentation, which groups Canadian households according to a multitude of socio-demographic characteristics, allowing for advanced analysis and personification of these households.
Since consumer habits are often linked to demographic characteristics such as age, income, education level, and many others, our tailored segmentation helps narrow down the individuals who matter to your business, helping you reach them more easily or better understand their behaviors.
Market intelligence
We draw on several reliable third-party data sources when defining your market or conducting other analyses. For your industry, Statistics Canada data on household final expenditures and financial reports by industry code often allow us to validate our assumptions and refine our predictive models to estimate the value of a multitude of personal and household products.
Sales universe
We assemble massive databases containing the locations that are part of your sales universe, that is, all the establishments playing a direct or indirect role in your industry, whether bannered or independent, which may be competitors, prospects or points of interest.
For your industry, we typically identify businesses with the same business model as yours as competitors, while big box stores, pharmacies, or grocery stores may act as prospects for distributors, but as competitors or points of interest for retailers. Your role in the value chain therefore plays a significant role in the impact these other businesses will have on yours.
An intervention adapted to your role
No matter your role in the value chain, we offer tailored services that will address common challenges related to it.
Manufacturing
We help manufacturers of all sizes expand their market reach by targeting the best opportunities and potential resellers for their product deployment.
Distribution
We work with regional and national distributors to optimize their network to better serve their customers and provide their representatives with clear prospects and objectives.
Sales and Service
We help businesses with points of sale or services to locate their locations according to the needs of their customers and the presence of competitors.
Example of data for your project
Here is a non-exhaustive list of data that is often used in the world of consumer goods.
Geography and geocoding
We use a wide range of geographic data for the majority of countries in the world containing administrative, postal and district boundaries to help us accurately map your territories.
Geocoding then allows us to assign precise geographic coordinates to each of your customers based on their postal address, which will help us carry out any subsequent analysis.
Stratus95 Segmentation
We classify your current customers using our in-house Stratus95 segmentation, which groups Canadian households according to a multitude of socio-demographic characteristics, allowing for advanced analysis and personification of these households.
Since consumer habits are often linked to demographic characteristics such as age, income, education level, and many others, our tailored segmentation helps narrow down the individuals who matter to your business, helping you reach them more easily or better understand their behaviors.
Market intelligence
We draw on several reliable third-party data sources when defining your market or conducting other analyses. For your industry, Statistics Canada data on household final expenditures and financial reports by industry code often allow us to validate our assumptions and refine our predictive models to estimate the value of a multitude of personal and household products.
Sales universe
We assemble massive databases containing the locations that are part of your sales universe, that is, all the establishments playing a direct or indirect role in your industry, whether bannered or independent, which may be competitors, prospects or points of interest.
For your industry, we typically identify businesses with the same business model as yours as competitors, while big box stores, pharmacies, or grocery stores may act as prospects for distributors, but as competitors or points of interest for retailers. Your role in the value chain therefore plays a significant role in the impact these other businesses will have on yours.
An intervention adapted to your role
No matter your role in the value chain, we offer tailored services that will address common challenges related to it.
Manufacturing
We help manufacturers of all sizes expand their market reach by targeting the best opportunities and potential resellers for their product deployment.
Distribution
We work with regional and national distributors to optimize their network to better serve their customers and provide their representatives with clear prospects and objectives.
Sales and Service
We help businesses with points of sale or services to locate their locations according to the needs of their customers and the presence of competitors.
Example of data for your project
Here is a non-exhaustive list of data that is often used in the world of consumer goods.
Geography and geocoding
We use a wide range of geographic data for the majority of countries in the world containing administrative, postal and district boundaries to help us accurately map your territories.
Geocoding then allows us to assign precise geographic coordinates to each of your customers based on their postal address, which will help us carry out any subsequent analysis.
Stratus95 Segmentation
We classify your current customers using our in-house Stratus95 segmentation, which groups Canadian households according to a multitude of socio-demographic characteristics, allowing for advanced analysis and personification of these households.
Since consumer habits are often linked to demographic characteristics such as age, income, education level, and many others, our tailored segmentation helps narrow down the individuals who matter to your business, helping you reach them more easily or better understand their behaviors.
Market intelligence
We draw on several reliable third-party data sources when defining your market or conducting other analyses. For your industry, Statistics Canada data on household final expenditures and financial reports by industry code often allow us to validate our assumptions and refine our predictive models to estimate the value of a multitude of personal and household products.
Sales universe
We assemble massive databases containing the locations that are part of your sales universe, that is, all the establishments playing a direct or indirect role in your industry, whether bannered or independent, which may be competitors, prospects or points of interest.
For your industry, we typically identify businesses with the same business model as yours as competitors, while big box stores, pharmacies, or grocery stores may act as prospects for distributors, but as competitors or points of interest for retailers. Your role in the value chain therefore plays a significant role in the impact these other businesses will have on yours.
Our deliverables
Dashboard
Most of our services are delivered to you in the form of a Microsoft Power BI dashboard, serving as a powerful decision support tool on which to base your most complex business decisions.
This deliverable containing interactive maps and tables can be filtered and analyzed as you see fit, giving you access to an abundance of data at your fingertips.
Raw data
For our custom data, or even those that feed the dashboards, it is possible to receive them in the format of your choice (Excel, CSV, etc.) if you wish to analyze and use them yourself.
Reports and maps
If you would like to receive your deliverable in any other form, whether it be a map, a report, a territorial atlas or more, we can offer it to you in both digital and paper format.
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies
Our deliverables
Dashboard
Most of our services are delivered to you in the form of a Microsoft Power BI dashboard, serving as a powerful decision support tool on which to base your most complex business decisions.
This deliverable containing interactive maps and tables can be filtered and analyzed as you see fit, giving you access to an abundance of data at your fingertips.
Raw data
For our custom data, or even those that feed the dashboards, it is possible to receive them in the format of your choice (Excel, CSV, etc.) if you wish to analyze and use them yourself.
Reports and maps
If you would like to receive your deliverable in any other form, whether it be a map, a report, a territorial atlas or more, we can offer it to you in both digital and paper format.
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies
Our deliverables
Dashboard
Most of our services are delivered to you in the form of a Microsoft Power BI dashboard, serving as a powerful decision support tool on which to base your most complex business decisions.
This deliverable containing interactive maps and tables can be filtered and analyzed as you see fit, giving you access to an abundance of data at your fingertips.
Raw data
For our custom data, or even those that feed the dashboards, it is possible to receive them in the format of your choice (Excel, CSV, etc.) if you wish to analyze and use them yourself.
Reports and maps
If you would like to receive your deliverable in any other form, whether it be a map, a report, a territorial atlas or more, we can offer it to you in both digital and paper format.
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies