Indicia - STRATUS Segmentation

Product

STRATUS Segmentation

Product

STRATUS Segmentation

Product

STRATUS Segmentation

Gain a better understanding of your customers and target the right markets with our STRATUS consumer segmentation.

STRATUS is a socio-demographic segmentation tool that helps you understand the different profiles of your consumers and locate new ones across Canada. With precise data on income, age, lifestyle, and behaviors, you can create targeted campaigns and maximize your ROI.

Segmentation + your customers = your customer profiles

Gain a better understanding of your customers and target the right markets with our STRATUS consumer segmentation.

STRATUS is a socio-demographic segmentation tool that helps you understand the different profiles of your consumers and locate new ones across Canada. With precise data on income, age, lifestyle, and behaviors, you can create targeted campaigns and maximize your ROI.

Segmentation + your customers = your customer profiles

Gain a better understanding of your customers and target the right markets with our STRATUS consumer segmentation.

STRATUS is a socio-demographic segmentation tool that helps you understand the different profiles of your consumers and locate new ones across Canada. With precise data on income, age, lifestyle, and behaviors, you can create targeted campaigns and maximize your ROI.

Segmentation + your customers = your customer profiles

Why choose STRATUS?

Regional segmentation

STRATUS uses its 87 segments across the 5 Canadian regions (Maritimes, Quebec, Ontario, Prairies, British Columbia) to identify trends, behaviors, and particularities specific to these different regions.

Reliable and up-to-date data

Our consumer data from reliable sources and updated annually provides information on a range of socio-demographic variables: age, income, mobility, education, housing, employment, diversity, behaviours and many others.

Optimized for digital targeting

The data is compiled at the Dissemination Area (DA) level and allows a segment to be associated with any postal code in the country. This level of detail is a major asset for your targeted advertising campaigns to reach the most relevant customer profiles for your business.

Regional segmentation

Reliable and up-to-date data

Optimized for digital targeting

Regional segmentation

Reliable and up-to-date data

Optimized for digital targeting

Examples of segments

The Newly Crowned

Middle-aged common-law families with young children
High income
College or specialized education
They work in the construction and trades, finance and sales sectors
Owners of recently built single-family homes
They mostly speak French at home

The Tower of Babel

Middle-aged couples or single-parent families with children
Below-average income
Education below university level or no diploma
They work in the fields of sales, services, manufacturing, and wholesale
Tenants of apartments built before the 1980s
A significant ethnic presence with high mobility, the majority of whom are Francophone or allophone
High unemployment rate and heavy use of public transport

The Newcomers

Bringing together young families and older people under one roof
Below-average income
High school graduates and non-graduates
They work in the fields of sales, services, transportation, wholesale and retail trade.
Tenants of very high-value apartments built before the 1980s
Majority ethnic group speaking English or other non-official languages
Often, they are the first generation of immigrants.

Examples of segments

The Newly Crowned

Middle-aged common-law families with young children
High income
College or specialized education
They work in the construction and trades, finance and sales sectors.
Owners of recently built single-family homes
They mostly speak French at home.

The Tower of Babel

Middle-aged couples or single-parent families with children
Below-average income
Education below university level or no diploma
They work in the fields of sales, services, manufacturing, and wholesale.
Tenants of apartments built before the 1980s
A significant ethnic presence with high mobility, the majority of whom are Francophone or allophone.
High unemployment rate and heavy use of public transport

The Newcomers

Bringing together young families and older people under one roof
Below-average income
High school graduates and non-graduates
They work in the fields of sales, services, transportation, wholesale and retail trade.
Tenants of very high-value apartments built before the 1980s
Majority ethnic group speaking English or other non-official languages
Often, they are the first generation of immigrants.

Examples of segments

The Newly Crowned

Middle-aged common-law families with young children
High income
College or specialized education
They work in the construction and trades, finance and sales sectors.
Owners of recently built single-family homes
They mostly speak French at home.

The Tower of Babel

Middle-aged couples or single-parent families with children
Below-average income
Education below university level or no diploma
They work in the fields of sales, services, manufacturing, and wholesale.
Tenants of apartments built before the 1980s
A significant ethnic presence with high mobility, the majority of whom are Francophone or allophone.
High unemployment rate and heavy use of public transport

The Newcomers

Bringing together young families and older people under one roof
Below-average income
High school graduates and non-graduates
They work in the fields of sales, services, transportation, wholesale and retail trade.
Tenants of very high-value apartments built before the 1980s
Majority ethnic group speaking English or other non-official languages
Often, they are the first generation of immigrants.