Service
Franchise territories optimization
Service
Franchise territories optimization
Service
Franchise territories optimization
Looking to determine the opening sequence for your new franchisees?
Plan your franchise network expansion with confidence using our geographic success rules to identify the best opportunities for branch locations. You'll also get a breakdown of each optimized territory in terms of customer base, market, and competitors.
Looking to determine the opening sequence for your new franchisees?
Plan your franchise network expansion with confidence using our geographic success rules to identify the best opportunities for branch locations. You'll also get a breakdown of each optimized territory in terms of customer base, market, and competitors.
Looking to determine the opening sequence for your new franchisees?
Plan your franchise network expansion with confidence using our geographic success rules to identify the best opportunities for branch locations. You'll also get a breakdown of each optimized territory in terms of customer base, market, and competitors.
What this service can answer
What this service can answer
What this service can answer
Where to open, close or reposition your branches to better capture demand?
We break down your optimal territories and use several variables to rank your current and potential branches according to their estimated performance.
Which customer segments hold the greatest potential and how can you capture them better than your competitors?
We conduct customer analysis to identify the demographic factors that influence your sales, as well as where these customers are located.
Who are your real competitors on the field, where are they located, and how do they influence your results?
We compile a complete list of your competitors and map them to see how they can impact your performance.
Where to open, close or reposition your branches to better capture demand?
We break down your optimal territories and use several variables to rank your current and potential branches according to their estimated performance.
Which customer segments hold the greatest potential and how can you capture them better than your competitors?
We conduct customer analysis to identify the demographic factors that influence your sales, as well as where these customers are located.
Who are your real competitors on the field, where are they located, and how do they influence your results?
We compile a complete list of your competitors and map them to see how they can impact your performance.
Where to open, close or reposition your branches to better capture demand?
We break down your optimal territories and use several variables to rank your current and potential branches according to their estimated performance.
Which customer segments hold the greatest potential and how can you capture them better than your competitors?
We conduct customer analysis to identify the demographic factors that influence your sales, as well as where these customers are located.
Who are your real competitors on the field, where are they located, and how do they influence your results?
We compile a complete list of your competitors and map them to see how they can impact your performance.
What you will get
Decision support tool
Benefit from business intelligence across your entire network to identify development opportunities in a Microsoft Power BI dashboard that will be your main decision-making support tool.
Your data will be displayed in numerous maps and tables that can be filtered by any combination of geography and customer segment. All of this data is also available in Microsoft Excel format for all your additional internal analysis needs.
Market quantification and allocation
Get a multi-scale estimate of your target market and submarkets, filterable across all regions within the study area.
For this type of mandate, market allocation is done by neighborhood, based on the number of households residing there and their characteristics. We then aggregate this data across all provinces, regions, and cities targeted, allowing you to see where the real value lies.
List of opportunities
View all your opportunities in one place with a summary table that allows you to plan your expansion or improve the management of your current territories.
We geographically allocate your corporate and market data to assess the current situation and predict the optimal situation. This allows us to assign a ranking to each territory and classify them according to your development priorities. Combined with your judgment and experience, this tool adds a quantifiable dimension to help you make important decisions.
Customer analysis
Learn more about your customers with our Stratus 95 segmentation product, which provides information on the socio-demographic characteristics of your customers based on their location.
To do this, each of your customers is geocoded with high precision around your points of sale, which also allows us to define your commercial areas based on distance or driving time.
Competitor positioning
Discover the synergy or asynergy that different businesses or locations have on the actual performance of your business.
We compile a complete list of your direct and indirect competitors, as well as your points of interest, and geocode them to observe the relationship each has with your sales. Relevant locations are selected based on their type, banner or keywords, and are documented to provide you with their full address, contact information, and many other distinctive characteristics, all manually validated.
What you will get
Decision support tool
Benefit from business intelligence across your entire network to identify development opportunities in a Microsoft Power BI dashboard that will be your main decision-making support tool.
Your data will be displayed in numerous maps and tables that can be filtered by any combination of geography and customer segment. All of this data is also available in Microsoft Excel format for all your additional internal analysis needs.
Market quantification and allocation
Get a multi-scale estimate of your target market and submarkets, filterable across all regions within the study area.
For this type of mandate, market allocation is done by neighborhood, based on the number of households residing there and their characteristics. We then aggregate this data across all provinces, regions, and cities targeted, allowing you to see where the real value lies.
List of opportunities
View all your opportunities in one place with a summary table that allows you to plan your expansion or improve the management of your current territories.
We geographically allocate your corporate and market data to assess the current situation and predict the optimal situation. This allows us to assign a ranking to each territory and classify them according to your development priorities. Combined with your judgment and experience, this tool adds a quantifiable dimension to help you make important decisions.
Customer analysis
Learn more about your customers with our Stratus 95 segmentation product, which provides information on the socio-demographic characteristics of your customers based on their location.
To do this, each of your customers is geocoded with high precision around your points of sale, which also allows us to define your commercial areas based on distance or driving time.
Competitor positioning
Discover the synergy or asynergy that different businesses or locations have on the actual performance of your business.
We compile a complete list of your direct and indirect competitors, as well as your points of interest, and geocode them to observe the relationship each has with your sales. Relevant locations are selected based on their type, banner or keywords, and are documented to provide you with their full address, contact information, and many other distinctive characteristics, all manually validated.
What you will get
Decision support tool
Benefit from business intelligence across your entire network to identify development opportunities in a Microsoft Power BI dashboard that will be your main decision-making support tool.
Your data will be displayed in numerous maps and tables that can be filtered by any combination of geography and customer segment. All of this data is also available in Microsoft Excel format for all your additional internal analysis needs.
Market quantification and allocation
Get a multi-scale estimate of your target market and submarkets, filterable across all regions within the study area.
For this type of mandate, market allocation is done by neighborhood, based on the number of households residing there and their characteristics. We then aggregate this data across all provinces, regions, and cities targeted, allowing you to see where the real value lies.
List of opportunities
View all your opportunities in one place with a summary table that allows you to plan your expansion or improve the management of your current territories.
We geographically allocate your corporate and market data to assess the current situation and predict the optimal situation. This allows us to assign a ranking to each territory and classify them according to your development priorities. Combined with your judgment and experience, this tool adds a quantifiable dimension to help you make important decisions.
Customer analysis
Learn more about your customers with our Stratus 95 segmentation product, which provides information on the socio-demographic characteristics of your customers based on their location.
To do this, each of your customers is geocoded with high precision around your points of sale, which also allows us to define your commercial areas based on distance or driving time.
Competitor positioning
Discover the synergy or asynergy that different businesses or locations have on the actual performance of your business.
We compile a complete list of your direct and indirect competitors, as well as your points of interest, and geocode them to observe the relationship each has with your sales. Relevant locations are selected based on their type, banner or keywords, and are documented to provide you with their full address, contact information, and many other distinctive characteristics, all manually validated.
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies